Privacy Policy

This Privacy Policy explains how Midtown Home Improvements, Inc. (“Midtown,” “we,” “our,” or “us”) collects, uses, and shares personal information when you use our website at https://midtownhi.com or submit a request for a free estimate. It also governs our text message and email communications program.

1. Who We Are

Midtown Home Improvements, Inc. is a Missouri corporation that provides home improvement and remodeling services to residential customers in Missouri, Tennessee, Illinois, and Georgia. Our principal place of business is 120 Resource Drive, Wentzville, MO 63385.

2. Information We Collect

The table below describes the categories of personal information we collect, why we collect it, whether it is shared, and how long we keep it.

Sensitive personal information: We do not knowingly collect Social Security numbers, financial account numbers, health information, biometric data, or other sensitive categories of personal information.

3. How We Use Your Information

• Respond to and fulfill your estimate request
• Schedule free in-home consultations and project appointments
• Communicate about your project, including follow-ups and appointment reminders
• Route unfulfilled requests to our authorized fulfillment partner (see Section 7)
• Improve our website, services, and customer experience
• Document TCPA-required consent and maintain compliance records
• Comply with applicable law and respond to lawful requests

4. Text Message (SMS) Communications

When you provide your phone number and submit a form on our site, you consent to receive text messages from Midtown Home Improvements regarding your estimate request, appointment reminders, and project updates.

If you check the optional marketing text box on our contact or booking form, you also agree to receive recurring automated marketing text messages from Midtown Home Improvements about offers and promotions, up to 4 messages per month. This consent is separate from your estimate request, is not required to receive any estimate or service, and can be withdrawn at any time.

• To stop receiving texts: Reply STOP to any message. A STOP reply takes effect immediately: you will receive one confirmation text and no further texts from that number. If you opt out another way, such as by email or by calling us, we will honor your request within 10 business days.
• For help: Reply HELP or call us at 1-888-725-0170.
• Message frequency: texts about your request vary based on your project status. Marketing texts are limited to 4 messages per month.
• Message and data rates may apply depending on your carrier plan.
• No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. These are service providers that help us run our text messaging program, deliver our messages, record your consent (see Section 5), and operate this website for us, and they may use this information only to provide those services to us. Text messaging originator opt-in data and consent will not be shared with any other third parties for their marketing or promotional purposes. Separately, if we refer your estimate request to our authorized fulfillment partner, the details of that request, including your phone number and the consent record for that request, are shared as described in Section 7 so the partner can respond to it. The partner may contact you about that request by phone, text, or email, as you agreed when you submitted it.

5. Consent Documentation

We use TrustedForm, a service of ActiveProspect, Inc., to create a certificate of your consent at the time you submit a form on our site. This certificate records the timestamp, your IP address, the form URL, and a visual snapshot of the disclosure presented to you at submission. TrustedForm certificates are retained solely for TCPA compliance documentation and are never used for advertising purposes.

6. Analytics and Third-Party Widgets

Our site displays a cookie consent banner when you first visit. Analytics cookies are only set if you accept them. If you decline, Google Analytics 4 (GA4) does not load and no analytics data is collected during your session. You may change your preference at any time using the consent banner, which can be reopened from the footer.

When analytics cookies are accepted, we use GA4 to understand how visitors use our site. GA4 data is processed under a Data Processing Agreement with Google and is not sold. We also embed a review display widget from Trustindex (trustindex.io) to show verified Google reviews; this widget does not receive personally identifiable information about site visitors and is not gated by the consent banner.

You may also limit analytics tracking at any time by adjusting your browser's cookie settings or installing the Google Analytics Opt-out Browser Add-on.

7. Marketing Partners and Lead Sharing

Midtown Home Improvements is the contractor. We perform home improvement work directly. In most cases, the information you submit is used only by Midtown to fulfill your request.

However, when Midtown cannot fulfill a homeowner's request due to project scope, service area constraints, scheduling capacity, or other operational reasons, that inquiry may be designated as an unfulfilled service referral and shared with our authorized fulfillment partner, RemodelingAdvisor.com, LLC. RemodelingAdvisor specializes in connecting homeowners with qualified home improvement providers and may in turn use their provider network to fulfill your original request. Providers within that network are bound by applicable data-sharing and contact rules.

What we share: name, phone number, email address, property address, and service type requested, along with the consent record for your request (see Section 5). We do not share payment information, government identification numbers, or unrelated personal data.

If you prefer that your information not be shared with our fulfillment partner, contact us directly at 1-888-725-0170 before or immediately after submitting your form and we will remove your information from any pending referral. See our Marketing Partners page for additional detail.

8. Your Privacy Rights

Tennessee Residents

If you are a Tennessee resident, the Tennessee Information Protection Act (TIPA), effective July 1, 2025, provides you with the following rights:

• Right to know what personal data we process and how it is used
• Right to correct inaccurate personal data we hold about you
• Right to delete personal data (subject to legal retention obligations)
• Right to obtain a portable copy of your personal data
• Right to opt out of the sale of personal data or its use for targeted advertising

To exercise any of these rights, contact us at 1-888-725-0170 or reputation@midtownhi.com. We will respond within 60 days.

Illinois, Georgia, and Missouri Residents

These states do not currently have comprehensive consumer privacy laws. Your rights may include protections under applicable state consumer protection statutes. Contact us with any privacy concern and we will assist you promptly.

All Users

Regardless of your location, you may contact us to request: (a) a summary of the personal data we hold about you; (b) correction of inaccurate data; or (c) deletion of your data, subject to any legal retention obligations.

9. Data Retention

• Lead and contact data (name, phone, email, address, project details): up to 5 years, in accordance with applicable telemarketing regulations.
• Web analytics data: up to 26 months (Google Analytics 4 default retention period).
• Communication records: up to 3 years.

Data is deleted or anonymized when the applicable retention period expires or when a valid deletion request is fulfilled and no legal hold applies.

10. Data Security

We implement industry-standard technical and organizational safeguards, including TLS/HTTPS encryption in transit and access controls on personal data systems. No electronic transmission method is completely secure; we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify you as required by applicable state law.

11. Children's Privacy

Our services are directed to adults 18 years of age and older. We do not knowingly collect personal information from minors. If you believe we have inadvertently received information from a minor, contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will post the revised version with a new effective date at the top of this page. For material changes, we will provide at least 30 days' notice where practicable. Continued use of our site after the effective date of any revision constitutes your acceptance of the updated policy.

13. Contact Us

For privacy questions, data requests, or opt-out requests: